[“THE GENIE” Lead Animator ERIC GOLDBERG]
Did you know that WILLIAMS’ portrayal of “THE GENIE” changed the way movie stars looked at Voice Acting for the better?
WILL FERRELL, BRAD PITT, STEVE CARELL, TINA FEY, BILLY CRYSTAL, TOM HANKS ... the A-Listers who have voiced characters in animated films reads like the seating chart at “THE OSCARS”. And it’s all because of the Genie.
Prior to “ALADDIN”, “Real” actors seldom stooped so low to do voice work unless they were on the desperate end of their careers. Even BEA ARTHUR reportedly refused the role of “URSULA” in “THE LITTLE MERMAID”. The work was left to professional voice actors. Disney even kept a stable of regulars throughout the decades. (Think of “WINNIE THE POOH’S” original voice and “THE CHESHIRE CAT” from “ALICE IN WONDERLAND” [1951], “KAA THE SNAKE” from “THE JUNGLE BOOK” [1967], “THE STORK” in “DUMBO” [1941] ... These are just some of the characters voiced by the sweet quavery voice of STERLING HOLLOWAY.)
But then came “GENIE”, who was written exclusively with WILLIAMS in mind. His work on “ALADDIN”, combined with the rising quality of Disney films, gave a new respectability to voiceover work. Soon, celebrities were happy to lend their voices to talking toys and singing monkeys. But where did this leave professional voice actors, who spent years perfecting their relationship with a microphone? Are celebrities stealing work and exposure they don’t even need, or does their involvement help the profession?
According to VOICES.COM, the trade site for voiceover artists, a voiceover workshop posed that question to its participants and “The consensus was that 'No—celebrities actually raise the profession to a new level, making V.O. a more recognized career choice and perhaps even elevating the pay scale long term.'"