Famed logo designer SAUL BASS, also responsible for THE GEFFEN "G" and the UNITED AIRLINES logos of the 1970s, created this logo. In the commentary on the DVD release of ‘GREMLINS”, which brought back the shield logo, DANTE notes that this logo was designed to be more artsy. When the movie was made, DANTE knew that it was going to have the classical feel of the classic WARNER BROS. movies because they shot on THE WARNER BROS. BACKLOT and JERRY GOLDSMITH was doing the music. So, they decided to bring back “THE SHIELD LOGO” and the studio loved it and they brought it back for their future movies (though “THE SHIELD LOGO” was also used on earlier films such as “MEL BROOKS’ BLAZING SADDLES” (1974) and “TIME AFTER TIME” (1979)). However, this is still used as a logo today for other WARNER PROPERTIES (mainly by the now-unrelated WARNER MUSIC GROUP), and the stylized typeface was used for WB's home video division from 1978 to 1996; it has also appeared on a few movies made by the studio in the 2010s and the early 2020s such as “MAGIC MIKE” [2012], “JOKER” [2019] (albeit modified) and “A CHRISTMAS STORY CHRISTMAS” [2022].